THE IT OPEN ACCESS BUSINESS LAB

Eye tracking equipment

State of the art eye tracking equipment is designed for:

•    Assessing advertising product design in focus groups of potential customers created;
•    Assessing attention of website visitors in focus groups;
•    Assessing attention of consumers of print lay-out design in focus groups.

The equipment in the lab lets establish human gaze spots where a heat map of gaze is created which allows establishing what locations the gaze is pointed at.

Such research helps establish whether the advertising layout, website or product packaging efficiently attracts consumer attention and where exactly they cast this focus on.

The lab should be relevant to communication, advertising production, website, information portal and media planning agencies.

For more information please contact: info@techpark.lt